identity impacts everything
Who we think we are affects how we learn, what kind of work we do and even the shoes we wear
 The Economics of Identity, The Wall Street Journal, by Roland Fryer
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Donate NowSupport Identity Impact
Your support will fund the first three initiatives
education
Training events and resources for teachers, students and parents focused on identity formation and joyful connection
MEDIA
Produce inspirational and transformational stories of living fearlessly in your true identity for media and age-specific resources
Research
Partner with a world-renowned research department to track how identity formation creates innovative paths for learning.
Join the movement. Notify me about updates.
"Identity may be the most important
economic decision people make."
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George Akerlof
Nobel Prize Winning Economist
Parents are stressed out affecting their mental healthÂ
In August 2024, the US Surgeon General, Dr Vivek Murthy issued a finding that parents consistently report experiencing high levels of stress compared to other adults. Mental health conditions disproportionately affect some parents and caregivers, reflecting broader social determinants of health. With this Advisory, I am calling for a fundamental shift in how we value and prioritize the mental health and well-being of parents.
Dr. Vivek Murthy, US Surgeon General
U.S. Surgeon General, August 24, 2024Â
Read full press release.
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Every living thing in the universe organizes around identity
A rose doesn't try to be a tulip, but humans are constantly trying to be someone else — competing and comparing themselves to each other and diminishing their own worth — false identities rooted in fear. Joyful connection instead of competition and comparison allows for intrinsic value, innovation and creative collaboration.Â
The Root of Fear and False Identity
Fear is rooted in a false identity—the belief that we are unloved, unworthy, powerless, and alone. Prolonged fear can lead to mental illness and emotional distress with possible physical manifestations.
True identity transforms the soul
If Mental Health is defined as "the capacity of each and all of us to feel, think, and act in ways that enable us to value and engage in life," our solutions must address the needs of the entire soul (mind + will + emotions) to overcome inner turmoil leading to joy, wholeness and resilience.
Mental Health Without Wellbeing, The Journal of Medicine and Philosophy: A Forum for Bioethics and Philosophy of Medicine
True identity is rooted in these universal truths....
Love
 Joy
Peace
 Hope
Your DOING flows from YOUR BEING
The restoration of our soul is found in discovering one’s true identityÂ
We live out of
who
we think we are
Our Approach with Identity Method
Neuroscience has proven that our psyche—our mind, will, and emotions—is largely formed in childhood, with fear as a learned response. Early experiences play a pivotal role in shaping our ability to respond to our environment as we grow. Our identity training equips individuals with simple, effective tools to reshape these stored responses, helping to resolve inner conflicts that often lead to anxiety and depression. This process fosters secure attachment, dignity, and a sense of intrinsic value—key components of identity formation. These foundational qualities, established in early years, enable individuals to bring their unique gifts to the world. These resources developed for students will help leaders in other sectors of society process anxiety and conflict and live securely in their identity.Â
Teach Joyful Attachment through a Connection Worldview
Fostering secure attachment and joyful relationships within schools
Change the Narrative from False to True Identity
Recognizing false ways of thinking and discovering true worth and identity
Overcome Conflict with the Identity Method Check-In Process
Using a simple check-in process to resolve internal conflict and restore peace
How we will do it
→ Educate teachers and parents through trainings focused on identity formation and joyful connection.
→ Produce inspirational and transformational stories of living fearlessly in your true identity through tv, media and age-specific resourcesÂ
→ Research identity formation for continued innovative paths for learning.
→ Develop a “Discover a campaign for schools.